Prior to embarking on his career in academia, Jörn held senior leadership positions in a range of commercial enterprises. In these positions, he spearheaded major initiatives such as the formation of entrepreneurial and intrepreneurial business efforts, expansions of enterprise into new markets, and launches of innovative startup companies. His experience includes work with a range of global business icons, including Four Seasons Hotels and Resorts, Toyota, BMW, and Bang & Olufsen A/S. Working across multiple geographies and cultures has given Jörn a truly international perspective, which informs his thinking about research, process, and execution.

Jörn’s commercial background ensures that his efforts are rooted in human-centered, consumer-focused values and innovations. He has a specific interest in factors that drive new markets, focus on experiential memory constructs and consumption, and leverage co-creation concepts that include various stakeholders.

Dr. Bühring’s current research explores Design Foresight, Strategic Innovation, Vision, and Fiction, within the context of Strategic Design, Entrepreneurship, and Innovation Management. Since 2010, he has conducted several major studies in the sectors of luxury hospitality, omnichannel retailing, and financial services; this includes a series of futures studies in wealth management and private banking to the year 2030.

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